I‘ve seen a lot of tweets and blog posts suggesting “I’m not interested in the Nexus 7, I’m going to wait for the iPad mini”.
But will this mythical device ever materialise?
Here are my top 3 reasons I don’t think there will be an iPad mini:
- Apple are leaders. Much of the chat is about how Apple have seen the success of the Nexus 7″ form factor so they must make one too to stay competitive. But Apple have never been bothered with imitating other companies in the past, Apple see themselves as leaders and I’d argue this is a key part of their brand image. Jumping on the 7″ band wagon would destroy this image forever. Apple die hards will lose all right to claim that their favourite company is a tech leader if they chose to follow in Google’s footsteps!
- There has been no official announcement and as far as I can see no credible leak or any kind of hint that this will ever happen. Several blogs have demonstrated how easy it is to start rumours without credible evidence. The interesting thing about this rumour is that it goes against what we might expect from Apple so it’s interesting to see that it has taken hold. There are countless blog posts out there discussing how this is now a done deal. Really…?
- Apple argued that the 7″ form factor was a waste of time. Further to that, many Apple fans have backed up that view with strongly worded arguments so it will be interesting to see how they would react if Apple did this huge U-turn. How are the hard core Apple fans going to rationalise this reversal and will they go ahead and buy one despite arguing that the 10″ form factor was the way to go? This would be the strongest indication yet that Apple have lost the conviction that the leadership of Jobs provided.
Now obviously this is just my view of the situation and my guess is as good as any, but I will be genuinely surprised if this product ever comes to market. Many have postulated that Apple will lose its way in the post Jobs era but I don’t think anyone imagined it would happen this quickly.
Is this when Apple finally turns from leader to follower? Or will they find some way to differentiate their 7″ model and make it truly innovational? If it does happen, I hope the latter.
Want to buy an iPad mini? Could be a long wait! In the meantime you can read more about the Nexus 7 and where to buy one.