It had long been rumoured that Key Lime Pie would be the name for the new version but, according to the Googlers, the tasty treat just wasn’t popular enough. Someone noted a KitKat on the table and suggested using that name instead, a quick phone call to Nestle and 24 hours later the deal was done! Google are claiming that no money changed hands for this tie up with both companies hoping to benefit from the other’s marketing reach.
I can already see how this is a win-win for them both, soon Android will be on the cover of every KitKat across all key regions across the globe thanks to a Play Store give away (credit and Nexus 7s up for grabs!). And KitKat will become linked with the biggest online company out there.
Non-techies are still generally oblivious to the Android concept with many thinking in terms of a Samsung phone, an HTC phone etc, so Google will be hoping that this will be the break through they need.
There is of course a potential risk, Nestle has been linked with a number of controversies over recent years so Google will be hoping that none of the negativity rubs off on them – doesn’t go well with their “don’t be evil” claims! And if this Android release has a catastrophic bug buried in the code, the KitKat will be forever linked with the Google release that went wrong…
So what’s new in Android 4.4?
To be honest, we don’t know. There’s some marketing blurb out there explaining how it’s going to be the latest and greatest but I’m really only interested in features. The only real clue is that the move from the Jelly Bean name to the new KitKat name suggests a bigger update than we seen from the last two Jelly Bean updates, but who knows!
It seems likely that this is the new version that will launch the Nexus 5 mobile phone, and we’ll have to wait a little longer for Android 5.0.
This video from KitKat is actually kinda funny for a marketing trick, worth a quick watch:
And for a limited time, the KitKat website has an amusing Android.com feel to it! I can see why Nestle did this, I bet the site has never had so many hits!
Does this tie up change your perception of either brand?