Whilst that Android market has come a long way, there is still some work to do before it catches up with the more mature and longer running Apple app store. What is in no doubt is that Google, one of the richest companies in the world, is giving things a big push to reach this goal.
And it looks like evidence of an upswing in Android interest is starting to break through. One app that has reported a huge increase in downloads is the ‘read it later’ app Instapaper. Mobelux, the studio that brought Instapaper over to the Andorid OS have observered a massive 600% increase in downloads after the release of the Nexus 7.
Whilst it’s clearly hard to demonstrate that a single device is responsible for greater engagement with an app, it is certainly encouraging to see evidence like this. There is no doubt that the N7 is going down well with buyers having recieved great reviews from critics and owners, and selling out in the US and UK.
I find it hard to believe that app developers won’t be investing a little more thought into their Android apps. And remember this is all happening under a back frop of increasing Android market share across the mobile market.