I can’t quite get onboard with the argument though. I don’t think bias is ever justified and I don’t think Apple should be entitled to sit on a pedestal based on historical success. The tech industry moves so fast and we have seen massive dominant players quickly toppled. Nokia were once king of the mobile, and even Apple has struggled at times before Jobs returned to bring them into the new era.
I would actually argue that Apple’s innovation has faltered. The recent iPad Pro is copying the Microsoft keyboard, the Samsung stylus. iOS has been taking the best of Android for a number of releases now. They are only just catching up with technologies that other innovators have had for years.
I don’t think we should deny the contribution Apple made, but we all know how competitive the market is, I for one won’t be buying an iPhone just because they are made by Apple. Failure to compare against the market will simply mean that you aren’t considering the best options.
It is also ludicrous to suggest that one device can be all things to all people. I for one have never got on with iOS (I have tried!). Some people might want a huge screen, others prioritise a massive battery, I’m a big fan of “bang for buck” which is something Apple, as a premium brand, have never offered.
And another left field example – any mention of tax, and it’s Starbucks, Amazon, Google. Never any mention of the biggest profit maker (= biggest tax avoider) of them all.